Packaging Design
Packaging design is the preview of the product and brand promise. Effective packaging is a critical visual communication element that can convey confidence to the customer to elicit a purchase and begin your customer’s relationship with your brand.
Bath & Body Works Specialty Bottles
The client desired to upgrade their current structural packaging with a more elegant and distinctive brand aesthetic. The results yielded subtle variations on an antique styled bottle design that reflected a modern apothecary theme. The direction reinterpreted the side “gripper” feature and allowed for a bolder presentation of the Bath & Body Works branding.
Bottle Design Concept
Concept Bottle Designs in Retail Context
Detergent Bottle Redesign
The client desired a redesigned detergent bottle structure that was differentiated by a distinctive appearance and shelf presence. The constraint of the effort was to develop a structural design that maintained liquid product volume and a more prominent label display area. The result was a unique structural detergent bottle design that meets the stated physical requirements and can be reused with other family brands.
Detergent Bottle Concept
Selected Design Brand Iterations
PACE Seasoning Packaging Concepts
The client desired to develop structural packaging for a new wet taco seasoning product that reinforces the usage of the product as a fresher ingredient alternative for taco making.
The goal of the effort was to explore various options outside of the traditional Pace hourglass jar and develop a distinct packaging structure that has shelf presence and is clearly differentiated from Pace salsas and picante products.
Two solutions were developed that conveyed a way to dispense the new seasoning product and displayed a unique but familial brand appearance for the Pace product line.
Structural packaging aligns with the iconic Pace design language
Both structural packaging concepts provide a method of measuring the ingredient
Design concepts provide more of a familial appearance
Bexley Luxury Pen Displays
The client desired to create unique packaging and display structures that promoted the high-end aesthetic and premium feel of their products. Several concept options were developed to create a desktop “showcase” for the customer.
